How to choose a cloaker: 8 questions before you pay

No ranking — the criteria. Eight questions that separate tools that fit your operation from tools that just look good on the page.

Vellar · Blog

Why this is not a best-of list

Every "top 10" in this market is written by someone who sells one of them — and you can guess which one ranks first. You already know that, so let us not pretend.

What actually helps is the criteria. With them you can evaluate any tool, ours included, and reach your own conclusion.

1. Is it hosted, or do you run the server?

A self-hosted tool like Keitaro gives you full control — and also the responsibility for the server, updates and backups. A hosted tool removes that load and removes some control with it.

There is no right answer. There is the right answer for someone who does or does not have a technical person on the team.

2. Does it build the page, or only filter traffic?

Pay attention to vocabulary here, because the market uses "page builder" in very different ways:

• Some generate the safe page automatically — Adspect, for instance, assembles a complete site to serve as the front. Useful, but not where you build your offer.
• Some hand you ready-made templates.
• Some give you a real editor but require you to host it.
• And some, like Vellar, give you a hosted visual editor for your offer page.

If the tool does not build your page, add the builder subscription you will need to the budget.

3. How long does it take to deliver the page?

This is the question almost nobody asks and almost no vendor answers. Notice how much most of them talk about protection and how few publish a speed number.

It matters because the click is already paid for: a slow page loses the sale from traffic you bought. Ask for the number. If there is none, be suspicious.

4. How is volume billed?

High flat price, per-server licence, or a request quota. Each favours a different profile — and the same product can be cheap or ruinous depending on your volume.

5. Do bots eat your quota?

If the plan is per request, automated traffic spends what you pay for. A good filter gives money back, not just protection.

6. Can a page be unprotected too?

Not every page needs protection — institutional, thank-you, content. If the tool forces everything to be protected, you end up with a second place to host the rest.

7. How many languages is your audience in?

If you operate in more than one market, a tool and documentation in a single language becomes friction — for you and for whoever you hire.

8. What happens when something breaks?

With three tools patched together, the first question is never "how do I fix this" — it is "which of the three is at fault". Fewer seams, faster recovery.

Take the eight into the decision

Write down the answers for every tool you are evaluating, ours included. If Vellar is not the best answer for your case, better to find out now than in month two.

To check our answers at your own pace: vellarfunnels.com.