Landing pages

7 landing page mistakes that get your account banned

Most bans start on the page, not in the ad. Seven mistakes that are normal in the market and still put your account at risk.

Vellar · Blog

The ad takes the blame, the page causes the problem

When an account goes down, the first place everyone looks is the creative. But review does not only assess the ad — it opens the page. And that is where most of the reasons live.

The seven below have one thing in common: they are so common in this market that they started to look normal.

1. The page promise is not the ad promise

The ad says one price, the page shows another. The creative promises a bonus the page never mentions. It does not need to be a glaring contradiction — it just needs to not match.

How to fix: every time you touch the offer, touch both. If adjusting one means remembering to adjust the other in a different tool, eventually you forget.

2. Scarcity that is not true

A countdown that resets on reload. "3 units left" for six months straight. This is the most cited example of an element that does not pass — and it is still on half the pages in the market.

How to fix: real scarcity converts better anyway. A deadline with a date, a batch with a number you actually honour.

3. Testimonials with nothing behind them

Stock photo with an invented name, a result screenshot with no context, "I made 40k in 30 days" with nothing to back it. Testimonials are allowed; fabricated ones are not.

4. Guaranteed-result promises

"You will earn", "guaranteed results in 7 days", "foolproof method". Promising a specific outcome is one of the most consistently enforced lines — and one of the easiest to rewrite without losing selling power.

How to fix: swap the promise for proof. "See what happened to people who applied it" sells just as well and promises nothing.

5. A page that changes after approval

You launch, get approved, run. Then you swap the headline, adjust the price, add a block. Review comes back unannounced — and finds a page it never approved.

6. A heavy, slow page

Slowness is rarely a stated reason for a ban, but it hurts another way: a slow page has more abandonment, and high abandonment is a poor-experience signal.

Beyond the obvious — you already paid for that click.

7. The path between the click and the page

Shorteners, chained redirects, intermediate pages. Every hop is one more chance for the final destination not to be recognised as the declared one.

The pattern behind all seven

Six of the seven get worse when the page lives in one tool and the protection in another: you fix one side and forget the other. In Vellar the page is built in the same account that decides who sees it — there is no second place to forget.

The ten-minute review

  1. Ad and page side by side: do they promise the same thing?
  2. Is every scarcity element true and provable?
  3. Is every testimonial real and identifiable?
  4. Does any sentence promise a specific result? Swap it for proof.
  5. Has the page changed since approval?
  6. How long does it take to appear on a phone, on mobile data?
  7. How many hops sit between the click and the content?

Seven questions, ten minutes, and you remove most of the risk that is in your hands. What is left is deciding who gets to see your offer — and that is what Vellar handles, with the editor and the protection in the same place.

Six years on the battlefield, now decided by AI

Vellar brings six years in the cloaking market into a single app — cloaker, anti-bot filter and page editor together, with an AI deciding in real time.

See VellarPricing →

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